Fluoresence
When an atomic or molecular system is excited into higher energy state by absorption of energy, it returns back to lower energy state in a time less than 10-5 second and the system is found to glow brightly by
emitting radiation of longer wavelength.
When ultra violet is incident on certain substance, they emit visible light.
It may be noted that fluorescence exists as long as the fluorescing substance remain exposed to incident ultraviolet light and re-emission of light stops as soon as incident light is cut off.